Discover South Melbourne's Hidden Gems

Links to Google Play store to download Hidden Gems app for Android Links to Apple app store to download the hidden gems app for iOS

Follow the Hidden Gems tour on the new "Love South Melbourne" App for a chance to win an exclusive South Melbourne experience.

All you have to do is download the "Love South Melbourne" App from the Google Play or App store, follow the Hidden Gems self guided audio tour, collect your virtual gems at each stop and enter to win weekly South Melbourne Experience prizes. Hidden Gems Competition continues until the end of April 2021.

The Hidden Gems tour takes you on a 30-minute journey through the true hidden gems of South Melbourne: discover its vibrant coffee culture, taste the delights of some of the extraordinary talents of its many food artisans, explore its quaint alleys and side streets and alluring street art, learn about its fascinating heritage, uncover some of its hidden community gardens, discover its thriving creative and music scene, relax in its health and wellness precinct or meet up with friends and family at the many pubs or cool roof-top bars.

The new Love South Melbourne app is like being best friends with a local. It’s a one-stop shop for bespoke shopping and dining experiences, hip roof-top bars, quaint gardens and laneways. Discover its incredible artistic street murals and immerse yourself in the vibey music and thriving cultural scenes.

For the curious, this free app offers fun interactive self-guided trails, where you can discover South Melbourne’s unique vibe, amazing history, its artisans and creators, and its colourful local characters.

Hidden Gems Prizes:

South Melbourne Experience Prize Packages have been developed for you to experience for yourself some of the hidden gems that South Melbourne has to offer. Weekly Prize packages may consist of:

Dinner vouchers for 2 people at one of our many fabulous restaurants

Chocolate vouchers

All day breakfast vouchers for 2 people

Shopping vouchers @ South Melbourne Market

Art class vouchers for 2 people with Cork and Canvas

Concert tickets for 2 people

Spa vouchers

Prizes will be drawn every week until the end of April 2021. Winners will be promoted on the APP, so check in to the App to see if you are a weekly winner. First prize draw will be on the 15th February 2021.


We would like to thank our participating prize partners: St Ali, South Melbourne Markets, Bibelot, Bellota Wine Bar, Wynyard and James, Simply Spanish, Body Freedom Urban Spa, Cork and Canvas, Neoskin, Five Elements Spa, Australian National Academy of Music (ANAM), Claypots Evening Star and many more.

How to Win the Hidden Gems Competition:

Step 1 – Click on Hidden Gems tour and start following the self guided tour

Step 2 – There are twelve stops along the way, where you can find our hidden gems located at that stop

Step 3 - Find hidden gem at each stop, scan the QR code on the Gem to collect your virtual gems

Step 4 - After you have collected 6 gems, you can enter the competition to win weekly South Melbourne Prize Packages

Your Safety:

We care about your safety, therefore we recommend adhering to the following safety measure, whilst using the APP and the self guided tours:

Please maintain social distancing rules and maintain a 1.5 m distance from other people in the precinct. For more information on required safety requirements, download the COVIDSafe app.

Frequently use hand sanitisers and try to avoid physical contact and touching of face

When following audio tours, please be aware of surroundings when crossing streets and cross at lights or pedestrian crossings, where possible.